Park And Spa 2 Brand Development: Sports Redefined

Park&Spa2 Sport Center is a new athletic facility in Sofia, Bulgaria that required a complete visual brand identity to match their premium positioning in the market. I was engaged in the developing of an iconic logo design and color scheme that would set Park&Spa2 apart. The core branding elements aimed to communicate health, energy and tranquility. Expanding from the logo, I designed business cards, gym signage, promotions materials and social media visuals.

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